Connecting the nation's best athletes to world-class sponsors.
OUR VISION Our goal is to empower athletes to take control of their earnings and image, while not taking away from their roles as students and athletes. Today's college athletics landscape has changed. Top-tier athletes are recieving millions of dollars to advertise and promote brands, products, and companies. However, there is one problem, athletes often don't have control over the sponsor opportunities they receive. We believe athletes should be able to work with the brands that most fit who they are personally, as well as their fanbase. We understand the day of a college-athlete is tough, practice, class, film, study hours, the list goes on. Athletes don't have the time to reach out to the brands they love. Because of this, they often turn to agents or their school to handle their NIL, which is a big problem. At Cumulare, we want to bridge this gap and connect world-class athletes to world-class brands. We make it simple for athletes to create their profile, then be matched with brands who want to work with them. Cumulare is simple, we provide take care of all the guesswork for our athletes and sponsors.
HOW IT WORKS We pair athletes with the brands they love, and take care of the rest. When an athlete signs up for Cumulare, we learn as much as we can about them. We learn what their goals are, their interests, and the type of brands they'd love to work with. We then use this information to create an athlete profile.​ When brands work with us, we do the same. We learn who their target audience is, the objectives of their marketing campaign, and the ideal type of athletes they want to represent their products or services. We then craft an agreement that determines total campaign goals , metrics, and specifics. The rest is simple, we make the sponsorship available to the athletes we determine are most aligned with the client company. If an athlete chooses to participate in the campaign, and are approved by the sponsor, they then have full autonomy over how they contribute to the campaign. At the end of the campaign, athletes are then compensated based on their contributions to the overall campaign.
WHY WE'RE DIFFERENT We are not a sports agency, we're just a marketplace to find opportunity. We know athletes are busy, and we only want to help them find opportunity. There's two aspects of today's college athlete landscape; superstar athletes who are managed by agencies and bring in the majority of NIL money, and smaller athletes who have to represent themselves, but don't have time. We want to help both aspects. For larger athletes, agencies are often too controlling or too expensive. Unlike agents, we don't have restrictions. Athletes can still work with any sponsors who reach out to them outside of our platform. In addition, our costs only apply to the sponsorships we effect, and we don't make anything off of collegiate contracts. On the other hand, smaller athletes have to market themselves, but have no time. We take care of this for them, but don't get in the way of their game, or take too much of their time.
